Aishti is the undisputed fashion and luxury products market leader in Lebanon. New York design firm Sagmeister & Walsh is known for its experimental typography and striking visual imagery. Together they have come up with some of the most innovative fashion campaigns of the past few years, taking the vibrant nature of the brand and illustrating it in powerful photographs that are printed in newspapers, magazines, and billboards throughout Lebanon.
It can take months to coordinate exactly the right combination of locations, materials and artists to work together and align for just that one second that is captured in the final image. This collection of short films display the process in action.
Client: Sagmeister and Walsh
Directed by Brian Petchers
Produced by Group Theory