Documentary series exploring the career journeys of members of Forbes' 30 Under 30 list. Featuring: Gallant, Wiz Khalifa, G Eazy & Logic ** Limited Selection
Under 30: Gallant, The Next Big Thing In R&B
Under 30: On The Road With G Eazy
Under 30 Music: Inside The Mind Of Logic
Under 30 Music: Wiz Khalifa
Artist Profile: Jon Contino
An in depth look at the process and inspiration behind the design of Saveur-Bier's 'Beery Christmas' advent calendar created by iconic illustrator Jon Contino.
Beery Christmas Presented by Jon Contino
AISHTI Campaign (commercial)
Aishti is the undisputed fashion and luxury products market leader in Lebanon. New York design firm Sagmeister & Walsh is known for its experimental typography and striking visual imagery. Together they have come up with some of the most innovative fashion campaigns of the past few years, taking the vibrant nature of the brand and illustrating it in powerful photographs that are printed in newspapers, magazines, and billboards throughout Lebanon.
It can take months to coordinate exactly the right combination of locations, materials and artists to work together and align for just that one second that is captured in the final image. This collection of short films display the process in action.
Client: Sagmeister and Walsh
Directed by Brian Petchers Produced by Group Theory
Aizone Fall 2014 Campaign (commercial)
Aishti Winter 2015 - 15 sec spot
Aizone Fall 14' - 15 Second Spot
Aishti Fall Campaign 2014
Aishti Fall 14' - 15 Second Spot
Adobe Max - 24 Hours (commercial)
AdobeMax: 24 Hour Live Art Installation Adobe reached out to design firm Sagmeister & Walsh to redesign the new logo for their Adobe MAX Design Conference, and Sagmeister & Walsh reached out to Group Theory to produce the project. In collaboration with Group Theory, I directed, shot, and edited this documentary. Over the course of 24 hours, using 7000 pencils, 1200 feet of rope, 1400 sheets of paper, and one trampoline, they executed a "play experiment" to create their design solution. And, no one stopped working until the design was perfect. The end result was a gorgeous new logo, where the process (told through 24 hour documentation) was as important as the end result.
Directed, shot and edited by Brian Petchers
AdobeMAX - 24 Hours
Artist Profile: Hillman Curtis
A look into the creative process of iconic award winning web-designer and filmmaker Hillman Curtis.